My shopping campaign does not spend all its daily budget
My shopping campaign does not spend all its daily budget
Your Shopping campaign is broadcasting but is not spending all of its daily budget?
When you create a Shopping campaign, 2 campaigns are created in Google Ads :
- A manual Shopping: on which you will be able to manually define a maximum CPC
- A Smart Shopping : fully automated and optimized for conversions
You can launch a Shopping campaign with a minimum budget of 5€ but we advise you to start at 10€ for an optimal result.
In the advanced settings, you have a slider that allows you to define the distribution of your budget between the two campaigns.
My budget is not entirely spent:
1- Bids
If your campaign does not spend all its budget, it is likely that this comes from the configuration of your bids.
You can define 3 types of bids for your Shopping campaign:
a - Automatic bids
b - Set a max CPC
c - Define a target ROAS
The main causes of a reduced diffusion :
- a CPC too low: you have to set your max CPC according to the competition of your keywords and their average CPC.
Example: if you have set a max CPC at 0.10€ and all your keywords are very competitive > your bid is too low and Google does not have enough opportunities to reach such a low CPC
Tip: adjust your max CPC according to the number of searches on your keywords and their competitiveness
- Concerning the target ROAS bids, check that the target is not too high. If the campaign does not spend all its budget then lower it. We advise to start with a target ROAS of 300%.
2 - Product flows:
If your campaign does not spend all its budget and you notice at the same time that despite the modifications of your bids in your campaign your budget is still not fully spent, you may not have enough products in your feed.
Make sure you have all your products in your feed so that the campaigns can spend their budgets.
3 - Merchant Center:
One or more of your products imported into the feed may be rejected after your campaign has started to run.
A disrupted feed can be the cause of a limited budget.
Go to your Merchant Center and check Google Alerts to make sure your product feed is fully approved.
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