How to create an effective search ad?

How to create an effective search ad?

Here are 3 tips for writing a powerful and effective search ad.

Tip 1: Work on the content of your ad

The content of your ad must follow the best practices of search engines:
  1. Be clear and direct: give useful information to your future customers 
  2. Add a maximum of titles to allow the algorithm to test combinations. 
  3. Include your keywords in your titles and descriptions
  4. Distinguish your offer from that of your competitors
  5. Insert call to actions to describe what will happen after the click)
  6. Don't overuse capitalization
  7. Avoid punctuation and emojis in Search

Tip 2: Use ad extensions

Thanks to these extensions, you can give your future customers useful information to make a decision. Your ads take up more space on the results page and on average ads with extensions have a better CTR!
  1. Teaser extension: allows you to display information about your company, your products and your services
  2. Website excerpt extension: allows you to highlight the characteristics of your products and services
  3. Backlink Extension: Allows you to redirect users to specific pages on your website
  4. Promotion extension: allows you to highlight certain promotions that your company is carrying out
  5. Call extension: allows you to encourage calls to your company by displaying a clickable button in your ad

Tip #3: Make your landing page look good

The quality of the ad landing page plays an important role in the quality score of your ads and the price of your ads.
  1. Offer unique content to your users: texts, images, videos
  2. Avoid generic information 
  3. Focus on your assets with useful information for the user
  4. Use keywords and a lexical field in your pages according to what you are targeting

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